Festivals Luring Tourists to Saudi Arabia

Saudi Arabia is embarking on a transformative journey in its tourism sector, aligning with Vision 2030, which aims to diversify income sources and stimulate economic growth. This strategic shift is set to redefine the country's appeal as an international tourist destination.

Transition from Religious to Cultural Tourism

Saudi Arabia is diversifying its tourism focus from religious to cultural and entertainment offerings to attract a global audience and foreign investment, marking a strategic shift. This change positions the country as a more versatile and appealing destination for international tourists.

Additional points:

• The transition to cultural tourism is aligned with Saudi Arabia's Vision 2030, which aims to diversify the economy and reduce the kingdom's reliance on oil.

• The country has a rich cultural heritage, including ancient ruins, UNESCO World Heritage Sites, and vibrant arts and music scenes.

• Saudi Arabia is also investing in new tourism infrastructure, such as luxury resorts, museums, and entertainment complexes.

• The government is also relaxing visa restrictions and making it easier for foreign tourists to visit the country.

Examples of Saudi Arabia's cultural tourism attractions:

• Mada'in Saleh, a UNESCO World Heritage Site with over 130 well-preserved Nabataean tombs and temples

• Diriyah, the first capital of the Saudi dynasty, which is also being restored and transformed into a major cultural destination

• Al-Ula, a vast desert region with stunning rock formations, ancient ruins, and archaeological sites

• Jeddah, a cosmopolitan port city with a rich history and culture

• Riyadh, the capital of Saudi Arabia, with its modern skyscrapers, museums, and shopping malls

Saudi Arabia's transition to cultural tourism is still in its early stages, but it has the potential to transform the country into a major tourist destination. The country's rich cultural heritage, new tourism infrastructure, and relaxed visa restrictions are all making it easier for foreign tourists to visit and experience Saudi Arabia's unique culture and attractions.

Economic Boost and Job Creation

The tourism sector is being recognized as a significant driver of economic growth in Saudi Arabia. As the nation invests in the development of its tourism industry, there is a considerable potential for economic expansion and job creation. This is particularly relevant for the country's young population, who make up 70% of the total demographic.

Here are some additional points on the economic impact of tourism in Saudi Arabia:

• Tourism can help to create new jobs and businesses. The tourism sector is a labour-intensive industry, and it supports a wide range of jobs, from hotel and restaurant staff to tour guides and transportation providers. As the tourism industry grows, it will create new job opportunities for Saudi nationals, particularly for young people.

• Tourism can generate foreign exchange revenue. When foreign tourists visit Saudi Arabia, they spend money on accommodation, food, transportation, and other goods and services. This foreign exchange revenue can be used to import essential goods and services, or to invest in the Saudi economy.

• Tourism can help to promote economic diversification. The government is committed to diversifying the economy away from oil, and tourism is a key sector in this diversification strategy. By developing the tourism industry, Saudi Arabia can create new sources of economic growth and reduce its reliance on oil.

• Tourism can help to improve the quality of life for Saudi citizens. A thriving tourism industry can lead to improvements in infrastructure, such as roads, airports, and public transportation. It can also lead to the development of new cultural and recreational attractions. These improvements can benefit both Saudi citizens and tourists alike.

Additional benefits of tourism:

• Tourism can help to promote cultural understanding and exchange. When tourists visit Saudi Arabia, they have the opportunity to learn about the country's rich culture and heritage. This can help to promote understanding and respect between different cultures.

• Tourism can help to boost national pride and morale. When Saudi citizens see their country being enjoyed by tourists from all over the world, it can boost their sense of national pride and morale.

• Tourism can help to promote peace and stability. When countries have strong economic ties through tourism, it can help to promote peace and stability.

Domestic Tourism Promotion

Saudi Arabia recognizes the potential of domestic tourism in stimulating the local economy. To encourage its citizens to explore their own country, the government has initiated several programs and policies.

Here are some additional points on domestic tourism promotion in Saudi Arabia:

• The government is investing in the development of domestic tourism attractions. This includes new hotels, resorts, museums, and entertainment complexes. The government is also working to improve infrastructure, such as roads and airports, to make it easier for Saudi citizens to travel within the country.

• The government is launching marketing campaigns to promote domestic tourism. These campaigns highlight the beauty and diversity of Saudi Arabia, and the many attractions that it has to offer its citizens. The government is also working with tour operators to develop affordable and attractive domestic tourism packages.

• The government is providing financial incentives to encourage Saudis to travel within the country. For example, the government has launched a program that provides discounts on hotel stays and other tourism-related expenses for Saudi citizens.

By encouraging domestic tourism, Saudi Arabia not only keeps its citizens engaged within the national borders but also boosts the local economy, supporting various industries related to tourism.

Abundant Natural and Cultural Resources

Saudi Arabia's appeal as a tourist destination is underpinned by its diverse array of natural and cultural resources. The country offers a wide range of attractions, from stunning natural landscapes to rich historical sites and an array of cultures. It holds immense significance for Muslims worldwide, making it a crucial destination for religious pilgrimages. 

Additional points on Saudi Arabia's natural and cultural resources:

• Natural resources: Saudi Arabia is home to a variety of natural wonders, including the Great Rift Valley, the Rub' al Khali desert, and the Red Sea. The country also has a number of national parks, such as Asir National Park and Al-Ula National Park, which protect its unique flora and fauna.

• Cultural resources: Saudi Arabia has a rich cultural heritage, dating back to the prehistoric era. The country is home to numerous archaeological sites, such as Mada'in Saleh and Diriyah, which offer visitors a glimpse into Saudi Arabia's past. Saudi Arabia also has a vibrant living culture, with its own unique traditions, music, and cuisine.

• Religious significance: Saudi Arabia is home to the two holiest sites in Islam, Mecca and Medina. This makes Saudi Arabia a popular destination for Muslim pilgrims from all over the world.

How Saudi Arabia is leveraging its natural and cultural resources to attract tourists:

• Investing in tourism infrastructure: The government is investing heavily in tourism infrastructure, such as new hotels, resorts, and transportation links. This will make it easier for tourists to visit and enjoy Saudi Arabia's natural and cultural resources.

• Promoting domestic tourism: The government is also promoting domestic tourism, encouraging Saudi citizens to explore their own country. This will help to boost the local economy and support businesses that are related to tourism.

• Hosting international events: Saudi Arabia is hosting a growing number of international events, such as sporting events and cultural festivals. This is a great way to promote Saudi Arabia as a tourist destination and attract visitors from all over the world.

Challenges and Required Changes

Despite the promising potential of its tourism projects, Saudi Arabia faces various challenges. These challenges are as discussed below:

To attract more international tourists, there is a need to extend e-visa availability throughout the year. Additionally, raising awareness about national heritage sites and enhancing the overall quality of tourism services is crucial. These challenges need to be addressed to ensure a thriving and sustainable tourism sector.

Additional challenges:

• Negative perceptions of Saudi Arabia: Some potential tourists may have negative perceptions of Saudi Arabia due to its conservative culture and human rights record. The government is working to address these perceptions through social reforms and public relations campaigns.

• Lack of awareness: Many potential tourists may not be aware of Saudi Arabia's tourism attractions and offerings. The government needs to do more to promote Saudi Arabia as a tourist destination.

• Competition from other countries: Saudi Arabia faces competition from other countries in the region, such as the United Arab Emirates and Egypt, which are also popular tourist destinations.

Required changes:

• Reduce prices and taxes: High prices and taxes can deter tourists from visiting Saudi Arabia. The government should consider reducing prices and taxes on tourism-related goods and services.

• Improve infrastructure: Inadequate infrastructure, such as roads, airports, and hotels, can also deter tourists. The government needs to invest in improving infrastructure in tourist destinations.

• Enhance service quality: Service deficiencies in some regions can also be a problem for tourists. The government needs to work with tourism businesses to improve the quality of services they provide.

• Extend e-visa availability: Currently, e-visas are only available for certain nationalities and during certain times of the year. The government should extend e-visa availability throughout the year to make it easier for international tourists to visit.

• Raise awareness about national heritage sites: Many potential tourists may not be aware of Saudi Arabia's national heritage sites. The government needs to do more to promote these sites and make them more accessible to tourists.

• Improve the overall quality of tourism services: The government and tourism businesses need to work together to improve the overall quality of tourism services in Saudi Arabia. This includes improving the quality of accommodation, food, transportation, and tour guides.

Promising Projects

Saudi Arabia is actively pursuing numerous projects aimed at expanding and strengthening its tourism sector. These initiatives include:

• NEOM: A mega-city in the Tabuk province, NEOM is designed to be a sustainable and futuristic destination, with a focus on tourism, technology, and innovation.

• Farasan Islands: The Farasan Islands are being transformed into a marine sanctuary and eco-tourism destination. The project includes the development of new hotels, resorts, and eco-friendly activities.

• Jabal Sawda: Jabal Sawda is the highest mountain in Saudi Arabia, and it is being enhanced to cater to tourists. The project includes the development of new hiking trails, camping facilities, and other tourist amenities.

• Al-Uqair: Al-Uqair on the eastern coast is being reimagined as a waterfront destination. The project includes the development of new hotels, resorts, and beachfront attractions.

Major Festivals Celebrated in Saudi Arabia

Saudi Arabia hosts various festivals that celebrate its rich cultural heritage and religious significance. These festivals showcase the diversity of traditions and beliefs within the country.

• Hala Jeddah Festival - A Tourist-Friendly Event

The Hala Jeddah Festival, which ran until September 1, 2019, is perhaps one of the most tourist-friendly festivals on this list. Founded in the year 2000, this annual event, now in its 19th year, was initially established with the goal of attracting more tourists to Jeddah, the country's second-largest city and a cultural hub. Over the past couple of decades, the festival has experienced significant growth, featuring a staggering 200 events in its most recent iterations. Some of the must-do activities at this festival include indulging in traditionally cooked food, purchasing local crafts, and enjoying spectacular fireworks from the vantage point of this port city's corniche.

• Eid Al-Fitr - Upcoming Dates: 3 – 6 June 2019

Eid Al-Fitr is not confined to Saudi Arabia, as it is a significant religious holiday that marks the conclusion of Ramadan, making it relevant to Muslims worldwide. Translated as the "festival of breaking the fast," Eid Al-Fitr typically commences with prayer at a mosque and a brief sermon. Following this, individuals visit their relatives and friends, and sometimes pay respects at graveyards to pray for departed loved ones. On this day, Muslims dress in fine attire, and children receive gifts. Delectable food and beverages are integral to the festivities, and the festival's essence lies in promoting unity and gratitude to foster closer connections among people.

• Eid Al-Adha - Upcoming Date: Around 12 August 2019

Eid Al-Adha is a significant festival that holds importance not only in Saudi Arabia but also across the world. Similar to Eid Al-Fitr, Muslims worldwide observe this Eid, which spans four days and commemorates the moment when Ibrahim was willing to sacrifice his son Ishmael for Allah. In modern times, most Saudi families celebrate Eid Al-Adha by donning their finest attire and offering special prayers. Often, a lamb is sacrificed, and its meat is shared with the community.

• Unification of the Kingdom Day - Next Occurrence: 23 September 2019

Annually, on the 23rd of September, Saudi Arabia celebrates the Unification of the Kingdom, a significant event in the nation's history. This marks the country's sole public secular holiday and coincides with the anniversary of the founding of Saudi Arabia in 1932. While many Saudis traditionally observed this holiday quietly and privately, there has been a growing trend, particularly among the younger generation, to express their national pride more openly. This is done through public singing, dancing, honking car horns, and waving Saudi flags.

• Milad Al-Nabi - Upcoming Dates: 9–10 November 2019

Milad Al-Nabi is celebrated in honour of the Prophet Mohammad's birthday, and it is easily distinguishable by the ornate decorations adorning both homes and mosques. Children are encouraged to recite poems dedicated to the Prophet, while the older generations share stories about Mohammad's life and his remarkable achievements. Traditional activities during this festival include grand feasts and vibrant street processions. The festival's date varies from year to year due to its alignment with the Islamic lunar calendar.

• Janadriyah National Festival - Upcoming Period: Approximately November to December 2020

The Janadriyah National Festival is a grand celebration of Saudi Arabian heritage and culture, standing as the country's largest folk festival. This vibrant event spans two weeks and unfolds in the village of Janadriyah, situated approximately 50 kilometres (30 miles) outside Riyadh. The festival's primary purpose is to strengthen and reaffirm cultural bonds. Throughout these weeks, a multitude of events take place, encompassing ceremonies, folkloric arts, camel races, and various cultural activities. Artisans hailing from different regions of the country showcase and offer their crafts, while Saudi Arabia's most accomplished poets recite their latest works to captivated audiences.

• Riyadh Spring Festival - Upcoming Date: April 2020

Embrace the beauty of spring at the Riyadh Spring Festival, an event organised by the Riyadh Municipality, which draws in over 150,000 visitors to the city. The festival's most remarkable feature is the planting of an impressive 1.4 million flowers and ornamental plants, creating stunning landscape decorations.

FAQS

What are the major festivals that draw tourists to Saudi Arabia? 

Saudi Arabia hosts several significant festivals, such as the Jeddah Festival, Eid Al-Fitr, Eid Al-Adha, Milad Al-Nabi, and the Janadriyah National Festival.

When is the next occurrence of these festivals?

The next occurrence of these festivals varies from year to year, but specific dates can be found by referring to a current calendar or event listings.

How does the Jeddah Festival appeal to tourists?

The Jeddah Festival, founded to attract tourists, offers a wide range of attractions, including traditional food, local crafts, and magnificent fireworks displays, making it a tourist-friendly event.

What is the significance of Eid Al-Fitr in Saudi Arabia?

Eid Al-Fitr marks the end of Ramadan and is celebrated with prayers, visiting relatives and friends, paying respects at graveyards, dressing in fine clothing, and sharing delicious food and gifts. It is a significant festival for Muslims globally.

How is Eid Al-Adha celebrated in Saudi Arabia?

Eid Al-Adha commemorates Ibrahim's willingness to sacrifice his son, Ishmael, for Allah. It is celebrated with prayers, dressing in fine attire, and the tradition of sacrificing a lamb, the meat of which is shared with the community.

What is the Unification of the Kingdom Day, and how is it celebrated in Saudi Arabia?

Unification of the Kingdom Day celebrates the founding of Saudi Arabia in 1932. Although it was traditionally celebrated quietly, in recent times, it has seen more overt expressions of national pride, including public singing, dancing, and waving of Saudi flags.

What can tourists expect at the Janadriyah National Festival in Saudi Arabia?

The Janadriyah National Festival is a two-week celebration of Saudi heritage and culture. It features a wide array of events, including ceremonies, folkloric arts, camel races, and cultural displays. Artisans showcase their crafts, and renowned poets recite their latest works.

What is the Riyadh Spring Festival known for?

The Riyadh Spring Festival, organised by the Riyadh Municipality, is famous for the planting of over 1.4 million flowers and ornamental plants, creating magnificent landscape decorations that attract over 150,000 visitors to the city.